we're changing the world with our clients.
Who will be next?
That's where Fractal Mind steps in - with a portfolio of gamified solutions customized to each client's challenges, we boost employee engagement, business results, learning objectives and behavioral change.
Considering that by 2020 more than half of the world's work force will be made up of, not only Millennials but also Gen Z, it's essential to create ways to engage these generations with appealing work, consumption, learning and self-improvement environments. With this epic mission in mind, we gathered at Fractal Mind a multidisciplinary team focused on leveraging gamification and design thinking to create a positive impact in society.
The Challenge - To create hype and awareness around adidas' brand X, generating demand and promoting sales by leveraging the momentum of the FIFA World Cup 2018.
We produced a mobile web application that, integrated with a physical arena, invited each user to be the next hero of world football and to challenge their friends.
The Challenge - To bring recognition and celebration to the daily lives of Worten employees, reinventing internal processes and the sales force management system of around 3000 employees in all more than 200 stores in the chain.
We developed a feedback and organizational recognition platform that reinvented the experience of the Worten employee and gave rise to the gamification project of greater scale, scope and life span in Portugal.
The Challenge - To activate the Worten brand with the Portuguese gamer community, promoting brand recognition as "the place of gaming and esports in Portugal".
We created the largest national online esports community, where each member could be recognized and rewarded by their peers and fans for doing what they enjoy most: playing
The Challenge - To animate and guide Cetelem's B2C team to accelerate the integration of new consultants, bring the activity and processes of the teams closer together and improve the performance of each employee.
We have implemented a gamified web solution for each consultant to be able to monitor their progress and that of their peers, celebrating victories and moving towards becoming top performers, for themselves and for their teams.
The Challenge - To create maximum commitment between Delta's senior regional sales teams and their goals, encouraging growth and overcoming.
To this end, we took a twist to an epic narrative known to all - the legend of King Arthur and his Knights of the Round Table.
The Challenge - To enrich the learning experience of the Museu do Dinheiro with an educational and interactive video game focused on financial literacy for children and young people.
With multiple platforms and a simple, accessible and appealing language, we wanted to bring more agility to streamline sessions with the younger visitors of the Museum of Money.
The Challenge - To design a fully customizable platform, easily accessible via smartphone, which allows to dynamize the experience of participation in face-to-face and virtual events, for participants and promoters.
We created a mobile web application to involve participants in the dynamics of the event, from sessions to stands, through game mechanics such as quizzes, missions, sharing on social networks, interaction between participants, rankings, etc.
The Challenge - To improve the commercial indicators of the operation of the approximately 140 employees of the Written and On-site Channels (call center and stores) of Via Verde customer service.
To this end, we created a platform for recognition and organizational involvement that allows each employee to have real-time feedback on their performance and be challenged to go further and be recognized by the organization and its peers. Powered by: Outliers
The Challenge - To align the culture of the 65 different companies belonging to the group, in a single mission, vision and purpose, increase their commercial proactivity and support Unilabs' digital transformation.
We created a mobile web platform for feedback and recognition to unlock the commercial potential of each employee and communicate and validate the main messages of the organization. Powered by: Outliers
The Challenge - To promote better performance in the distribution and activation of Jumbo Cards, promoting behavioral change and greater commercial proactivity for Auchan employees.
With that in mind, we have developed a mobile web platform that allows each employee to monitor their performance in real time and be recognized for their victories, creating a more engaging experience for the entire team. Powered by: Outliers
The Challenge - To achieve business objectives, improve cross-selling skills and encourage mutual assistance in customer service teams.
We have implemented an epic narrative of mountain climbing, based on the principle that nobody achieves these achievements alone, motivating each employee to achieve not only personal goals but also team goals, together. Powered by: Outliers
The Challenge - To create a dynamic that in a short time manages to promote involvement and proactivity among employees to achieve a specific operational or training objective.
SuperCup is a gamified platform from Fractal Mind that uses the narrative of a football championship and that, by dividing users into football teams, promotes healthy competition around a business indicator. It can be used as an extra animation mechanic in an existing gamification project, or as a one-shot event, applied to any business context.